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What do your long lost childhood best friend, your college roommate, your boss and your significant other all have in common?
If you are one of the hundreds of millions of people using social networks, there’s a good chance that you are linked to them through an online relationship. Online social networks are websites that allow users to build connections and relationships to other Internet users.
The information you share with your online contacts allows you to keep in touch without much effort. Social networks store information remotely, rather than on a user’s personal computer.
Social networking can be used to keep in touch with friends, make new contacts and find people with similar interests and ideas.
This makes the social network more attractive to users by facilitating the development of new and creative methods of interacting with contacts and the network.
To make these applications useful, social networks may allow developers automatic access to public information of users.
These applications take many forms but some typical and popular forms include: Some social networks allow program developers to access their platforms in order to create these applications.
This is often done through behavioral advertising, also known as targeting.
Behavioral advertising is the term used to describe the practice of tailoring advertisements to an individual’s personal interests.
Social networks themselves do not necessarily guarantee the security of the information that has been uploaded to a profile, even when those posts are set to be private.
This was demonstrated in one May 2010 incident during which unauthorized users were able to see the private chat logs of their contacts on Facebook.