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Remember, the most successful brands do all of these. You’ll see their resources sections in the red box (added by me) on the right-hand side.
People like to buy things from people they like – and most people like other people who remind them of themselves.
Social media companies like Facebook, Twitter and Instagram have worked their way into practically every aspect of modern life. Social media is promotion, sales, links, shares and cultural relevance.
It’s something that every ecommerce retailer has to take seriously and devote meaningful time and effort toward.
The founder of Bomb Tech Golf hired a virtual assistant (VA) to respond to every single social media comment his brand got –– good or bad.
By doing this, he has built a community of golf lovers with brand loyalty who know that no matter what –– they will get a response. He’s so dedicated to nurturing this community that he even set up a private group for super fans that he promotes on his blog.
Every industry, and every ecommerce site, should have deep and meaningful connections to their relevant communities.